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70 Plus Year Old Brand - Sale Of Assets

Ongoing Asset Sale

HyperAMS is assisting the wind-down of the Water Gremlin (the “Company”) fishing sinker business and leading the project to sell all assets, including the intellectual property, inventory, and manufacturing equipment related to that business unit. For almost 75 years, under the iconic Water Gremlin name, the Company has manufactured, marketed, and sold fishing sinkers directly to retailers and through distribution. The desired wind-down and sale of the business is based on a few predicating factors, including the Company's desire to free up plant floor space and human capital resources, as both are needed for its other primary business unit.

Opportunity Overview

Available Assets & Notes

Intellectual Property

  • Name

  • Trademarks

  • Customer List

  • Web Domain

  • More


  • Finished Goods

    • A variety of popular items, ready to ship in master packs, or single boxes

  • Work In Process

    • Ready to bag base sinkers, and then ready for sale and shipment

    • Base sinkers that require further processing

  • Raw Materials

    • Raw material ready for extrusion or die casting

    • Base material ready for all processing requirements

    • Packaging, including bags and finished good cartons and master cases


  • One main extruder

  • Multiple “coining” (cutting, etc.) machines

  • Multiple finishing machines

  • Multiple sorting and bagging machines

  • State of the art fully automated robotic sorting, bagging, cartoning, and case palletizing line


Manufacturing Process Notes

  • Extrusion

    • Lead billet to wire for coining

  • Coining

    • Cuts, etc. to length

  • Finishing

    • Additional processes

  • Sorting & Bagging

    • Varies based on item, quantity, and base items combinations

  • Cartoning

    • Different combinations and quantity of bags, etc.

This is your chance to acquire the intellectual property, inventory, and equipment (or any combination therein) of a well-known fishing and outdoor enthusiasts' brand, consisting of ready to sell inventory, a state-of-the-art bagging & packing line, and the multiple trade names and trademarks.

Water Gremlin has been selling to 25 top customers for years and available assets include ready to ship finished goods.  Furthermore, other assets categories including base sinker work-in process (requires bagging, etc.), packaging, and semiautomated equipment (at least one each for the required processes of cutting, part inserts, and sorting & bagging) are readily available and require modest plant floor space.

This is an ongoing sale whereby when a purchase offer, individually or in any combination of the applicable asset categories (intellectual property, inventory, and equipment) is received, if valid and meets applicable Client value expectations, it will be accepted and the assets no longer available for purchase by other interested parties.  HyperAMS reserves the right to further define the sale process and develop bid deadlines as it sees fit.​

Any sale will be made on an “as-is, where-is” and “with all faults” basis, without any warranties, representations, or guarantees, either express or implied, of any kind, nature, or type whatsoever from, or on behalf of HyperAMS or Company. Without limiting the generality of the foregoing, HyperAMS or Company and their respective officers, directors, staff, agents, and attorneys, herby expressly disclaim any and all implied warranties concerning the condition of assets or any portions thereof, including, but not limited to, environmental conditions, compliance with any government regulations or requirements, the implied warranties of habitability, merchantability, or fitness for a particular purpose.

Please contact HyperAMS Senior Vice President Phil Sexauer to learn more about this opportunity, including to request detailed financial and non-financial information:​

Phil Sexauer, Senior Vice President


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